Led by Reagan Lancaster, SourceTap helps software companies execute at a higher level, doing more with less.

We assist technology companies of all sizes to monetize and execute their revenue in multiple proven models through 3rd parties, international expansion, concentrating on verticals, or more product specialization.

We have assisted many small companies to help them achieve their goals… and building sales organizations. And setting up consulting organizations and support models that can achieve growing revenues.

We understand SaaS, cloud, enterprise, direct, and indirect models and the demands of running them in a global organization. We can assist companies that may decide to go public and hiring top tier management teams. We work with companies to help them acquire companies to extend their product line, or work with companies looking for an exit, or want to be acquired.

We can help with consulting pricing, development pricing to make these models run smoothly.

Overall, SourceTap is a high end management and consulting company that knows the software business through our creativity and experience is what has made us so successful.

Learn more about service offerings for Reagan Lancaster here.

Want to know about Tige Investments? Click here.

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NEW Books – The Gorilla Dance: Leadership For Executives by Reagan Lancaster. Available now for FREE on Google Books.

Reagan Lancaster — Quarter Horse News Feature Story by Amber Hodge – See Full Quarter Horse News Article

PR Newswire – Reagan Lancaster Inducted into University of North Texas Business Hall of Fame – Read Now

Reagan Lancaster on “International”Expansion” – Direct Link Here

Find out what people are saying about us on LinkedIn.

Reagan Lancaster on “How To Think Like A CEO” – Direct Link Here

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Reagan Lancaster of SourceTap has launched a software consulting firm in Dallas

SourceTap has launched a new site showing the services it can offer to clients in the software business. Run by Reagan Lancaster, a leading software executive, the team assists technology companies of all sizes monetize and execute their revenue in multiple proven models through third parties.

SourceTap is a high-end management and consulting company that knows how to help clients in the software world. They have the creativity, skills and experience to help clients to achieve success.

More information can be found at:

Clients can get help acquiring other businesses, extending their product lines, working with companies for an exit, or those who want to be acquired.

One of the key benefits of working with Reagan is his experience in the field. He has acted as a chief revenue officer, President, and officer for three of the most successful startups in the software world.

He has achieved 25 quarters of 100% growth, 7 stock splits, and 43 billion dollar market capitalization. In addition to this, he has worked with over 100 startups from idea to going public.

The site explains that SourceTap has assisted small companies to help them achieve their goals and building sales organizations. SourceTap can help with setting up consulting organizations and support models that can achieve growing revenues.

Reagan and the team can help with consulting, pricing, and development pricing to help software models run smoothly. They understand SaaS, cloud, enterprise, direct and indirect models. In addition to this, they know the demands of running these systems across a global organization.

His site states: “Working with software companies is his passion. Trying to help position companies and navigating successful exit strategies is his top priority. Helping hire and inspire while proving a strong work ethic and preparation is the key.”

Services offered include sales audits, product audits, value assessments, messaging, methodology and more.

Full details of their services can be found on the URL above.

Reagan Lancaster – Is It Important To Be Confident & Look Good As An Executive?

Reagan Lancaster speaks on the importance of confidence, looking good, taking care of yourself and more as an executive! Is it important? Find out!

Reagan Lancaster ( of SourceTap / Intellect Software / Tige Investments / Lancaster Ranch

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Corona VS The Stock Market – Stay in or Jump out? w/ Reagan Lancaster


Reagan Lancaster ( of SourceTap / Intellect Software / Tige Investments / Lancaster Ranch speaks on how Corona has effected the stock market. Should we stay in or jump out?

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Save Your Money! w/ Reagan Lancaster


Reagan Lancaster ( of SourceTap / Intellect Software / Tige Investments / Lancaster Ranch

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How To Sell Your Software To A Big Company

One of the major differences in selling your software to a large company is that they have many people in a developed organization that could use your product. There are many decision-makers, influencers, and companies out there who have distributed buying control at a regional or functional or product-specific area that could engage your company or buy your products.

Often sales organizations call on one piece of a company and tell everybody that the company isn’t buying, but they end up buying your competitor’s product in another division or another location. You have to call on everyone in the organization to find an executive who wants to grow and be known in the company as a mover and a shaker, and who’s interested in business-process change and savings he could attain.

Oftentimes the compensation structure of an executive and the product savings can be aligned to make an executive successful and your business successful in selling to that individual. Remember in selling to a small organization or large organization you have to have the 3 legs of the stool, the executives, the IT department, and the users for a functional area that’s going to utilize the product.

Learning the language of a big companies’ industry and competitors and financial position in the market with earnings and stock price and key objectives in their annual report and 10k will help you sell your products into a large organization. There are also large influencers in big organizations, like their big customers, their big suppliers, their auditors. Other tech companies doing business with them that you’re aware of are all people you have to sell on your company. There are so many rocks to turn to reach all the people that can influence a decision for a large company. 

It is also key to make sure you’re dealing within a large company, a person who can sign for however big your contract is, and they’ve done it before. You also need to understand the approval process in a large company. You also need to understand (9in contracting with a large company) their terms and conditions along with your terms and conditions have to be reviewed by a legal counsel and need to be involved in the process.

The beauty of dealing with large companies in a good economy, growing is that they need new processes to be put in place. Another important economic impact on selling to a big company is if they’re in deep trouble financially, they are willing to listen to new ideas for cost-savings programs

There are only so many big companies out there in the world, so you have to be careful and make sure you are professional, you make a great first impression, and you set expectations low and over-deliver, and be easy to work with and be completely, completely honest with incredible integrity. 


International Expansion

Most US companies start off understanding the US market with regions, cut-up throughout the US and regional organizations to cultivate those customers in those locations with local/regional people. As the opportunity arises to sell to a European multi-national company (like Siemens) or a Japanese multi-national company like Toshiba, or a Brazilian multi-national company like Emriare companies can take their successes with those US subsidiaries of these international companies to develop the countries further. 

Once they get a few (3-4) accounts in a particular country generation money and income with projects that are started in the US and are brought back to their HQs then companies can start hiring country managers and taking US-based employees who have lots of experience with the company and products and sending them to the country managers to build core-competencies of your company in those foreign companies.

It’s good to get legal representation and often sales agents to help make introductions in those countries as you’re building the specific country of focus. 

One of the companies that come to mind is Samsung, which had a consumer electronics organization located in the US that was focused on consumer electronics retailers (like Best Buy) to gather forecast information and send it back over to Korea. With the success of the forecasting system that we put in place, and the value of forecast accuracy improvements of 40% it created an easy sale back to Samsung HQ in Soul Korea to allow us to do worldwide-forecasting including cell phones, TVs, and other areas on the consumer-electronics area. From our success at Samsung, it drove LG and eventually drove Posco and other large Korean companies.

There have been many attempts to run the Eumea organization with a leader from Italy or the UK or Germany but my specific success was with after all these failures with a Dutch business executive who spoke 7 languages, and the Dutch people are known as some of the best business people in the world, getting along with all of the European businesses. 

In South America, there’s a large space with not that many companies outside of the MBA program. That’s Mexico, Brazil, Argentina. In developing South America those are the 3 major hubs you need to start with to build out your organization – with the same concept of a foreign multi-national by taking back the success to the home country.

Another strategy to help develop international expansion is to sign up 3rd party resellers who will invest the resources and marketing dollars for your products in their home country so that you get immediate reach as soon as possible. Sometimes it looks very attractive to get a 3rd party reseller to give you cash upfront for built-in discounts into their countries, but oftentimes a critical mistake they make is that the discounts they offer are so deep, often it’s not as successful as you selling and building it yourself. That’s typically not known up-front, but later down the road (hindsight).

Also, localizing your product for each country is often required so that your international pricing has to be more expensive. Typical companies run international pricing to 1.25-1.5% depending on the currency on the country, how far it is, etc. – and it could be higher in a different country. That’s also a mistake companies often make, not changing pricing for international sales.


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