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Software monitiziation strategies & go to market strategies led by Reagan Lancaster.

Reagan Lancaster decided to start SourceTap in order to help software companies come up with new strategies.

He founded this company based on over a 30 year software career filled with challenges building sales models for struggling technology companies.

Building high end monetization models and go-to-market strategies for technology companies over a 30 year career with incredible results.

Areas of focus: Supply Chain, CRM, Enterprise Software, Development Tools, Cloud Based Services, SAAS Models, Contract Sales Organizations, Contract Development Organizations. With a history of 31 Acquisitions. From a few hundred thousand dollars to 9.6 Billion.

Reagan was a senior software executive with a high growth track record and extensive start up experience. He bought 16 Software Companies and Rolled up and Sold over 10. Venture experience in raising money in every phase seed, A round, B round and Mezz. rounds. Scaled companies: Helped 40 Startups, i2 Technologies 2m to 1.8B and successful IPO, Oracle Corporation 100m to 5B. Trilogy 3m to 60m, Helped over 40 startups achieve results!

Each of these companies grew over 20x during Reagan Lancaster's Tenure.


Reagan Lancaster is now providing experience to help companies accelerate

  • Product Marketability
  • Developing Growth Strategies and Plans
  • International Expansion
  • Market Segmentation and Go to Market Plans
  • Compensation Plans for Rapid Growth
  • Partnership and Channel Strategies for Maximum Leverage
  • Sales Methodology
  • Overlay organizations and Product SWAT teams
  • Acquisition Integration for Maximum Output
  • Hiring and Retaining Top Talent

To learn more about Reagan Lancaster visit www.reaganlancaster.net